SVS offers services that clients can’t find in other salon. These include BB (big big perm), bubble pop perm, volume rebond, crystal rebond, Shiseido Salon Hair Care Salon Treatment, Mocuta Miracle Treatment and Magic Perm (half rebond half perm).
The Davao-grown Korean-run Super Visual Salon has long changed the hair game of Davaoenos for the past half a decade (it just turned five last November 2016), with customers and loyal clients keeping the establishment busy whether on a weekend or a busy workday.
It made its mark in Davao City as a pioneering Korean salon, with Soo Bum Deeno Jeong bringing to the Philippines his expertise and passion for haircare. Deeno said his services meld well with the strong interest of Filipinos in Korean beauty as depicted in K-pop music and other media.
“Hair expertise and the best products give customers optimum experiences.” – Deeno
The Korean national confessed that running the business took a lot of guts. He had to strike a careful balance among key elements in business: offering premium services at reasonable prices and developing manpower that will drive his brand farther.
Deeno, a licensed and highly skilled trichologist, makes the usual rebonds and perms more exciting.
Aside from the basic haircut and styling services that beauty and grooming fans can avail from the staff of the salon who have varying degrees of skills (you can get a haircut from Deeno himself!), SVS offers treatments unique to the brand.
These signatures get clients excited, making them look forward to more visits.
SVS offers a range of premium salon services including client favorites like the Crystal Rebond, a trendy method in Korea that promises crystal shine and a cashmere texture for your hair.
“This is best for those who want to rehabilitate chemically damaged hair,” Deeno said.
The best part about these treatments is that Deeno personally handpicks the hair treatments and creams to be used, making treatments almost customized to client needs.
“Give customers optimum experiences.” – Deeno
SVS is also home to Shiseido Professional products. Hair expertise and the best products, Deeno said, give customers optimum experiences.
The hair care salon solutions of the Japanese brand, when aligned with the meticulous methods of SVS, brings hair care and beauty to a whole new level. Deeno designed a six-step cosmetic procedure using Shiseido products, giving them a tailored treatments that highlight a person’s assets through hair and makeup.
This client favorite is mostly booked by women and even men for special occasions like parties, weddings, and corporate events.
Another noteworthy service of SVS is the Hair Botox that promises extreme hair rejuvenation.
“Women with worn out, damaged and pale hair should go for this treatment,” he said.
Botox is also good for hair that is frizzy and brittle due to heat damage from curling, straightening, blow-drying and repeated color application. Deeno doesn’t elaborate further and says he keeps this kind of treatment simple: this botox doesn’t use formaldehyde (no harmful chemicals, best medicine in this era) and instead employs natural exfoliating and gentle acids that results in straight silky hair.
“The signature in-house formula shoots nutrients into damaged parts of the hair root and restores it from the inside out.”
“The signature in-house formula shoots nutrients into damaged parts of the hair root and restores it from the inside out,” he said when describing the reconstructive treatment.
Deeno puts much care into hair as much as he does to his staff.
He makes his business sustainable by also creating a conducive learning environment for his hairdressers.
He is keen on continuously training in-house talents: hairdressers that help blaze the trail for the brand’s expertly done hair services. He diligently teaches three of his junior hair dressers Revicca Castillon, Hygiene Benavente and Julie Ann Custodio skills that are important to the industry on top of shaping aesthetic judgements. Each of them have developed their own artistry, making haircuts to each a one-of-a-kind.
His salon assistant Ailyn Sedullo and salon management personnel Libeca Yoshikawa and Julian Mae Borbe are likewise being kept in a loop on the latest in Korean hair tech and trends, including methods in makeup, nails, and even pampering services like hand and feet spa.
“Deeno ensures that his staff are trained weekly and have a deep understanding on the importance of their craft.”
“We are always ahead in Davao when it comes to Korean hairstyles,” Deeno said. He ensures that his staff are trained weekly and have a deep understanding on the importance of their craft.
He believes that in SVS, they don’t just offer Korean-inspired hair treatments that use imported natural and organic treatments they offer hair experiences that can be smelled, seen, and touched.
Deeno and his staff keep this promise of novelty and substance like the day they first introduced big big (BB) perm in 2011 when they opened.
The unique SVS hospitality that puts a premium on hair care is what continues to create a cult following for the salon.
This highlights the idea that no one knows Asian—and Filipino—hair in Davao more than Jeong.